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Get clear answers to your strategic business questions

Brand

Brand Health | Brand Tracking | Brand Positioning

Shopper

Customer Journey Mapping | Path to Purchase 

Comms

Content and Communication Buildout

Audience

Segmentation | Personas | Usage and Attitude

Innovation

Product Development | Concept and Positioning Exploration  

Design

UX Research | IHUT | Ethnographies | Usability Testing

If you're curious about all the details (or if you're a search engine 🤖), here's the extensive range of methodologies, industries, and markets we cover.

Qualitative

Focus groups (in-person & online)
In-depth interviews
Pairs & triads (conflict,
neutral & friendship)

Expert interviews
Kids, youth & family sessions
VR Research
In-store & online shopper approaches (e.g. shopalongs/surfalongs, intercept interviews, observation)
Online communities & diaries
Auto-ethnography (using apps/digital platforms)
Ethnography
Co-creation workshops
Innovation sprints
Semiotics
Cultural Insight
UX Research

Quantitative

Online Surveys 
Mobile Surveys
Voice surveys
Video surveys
CATI
CAPI
Pricing research
Choice modelling 
Conjoint
Max-Diff
Gabor Granger
Van Westendorp
Drivers analysis
TURF
KANO 
TURF

AI-Assisted

Qualitative Research At Scale 
Conversational surveys
Intelligent probing 
Open-end coding
Rapid Analysis

Markets

While headquartered in San Francisco, we have a global network of partners around the world. The majority of our work involves multiple markets and languages (international and emerging).

Industries

Technology
Gaming
Retail
Entertainment
FMCG / CPG
B2B

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